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William C. Durant

William C. Durant
William C. Durant, American businessman, founded General Motors and Chevrolet (d. 1947)

William Crapo Durant was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. Durant, along with Frederic L. Smith, co-founded General Motors, as well as Chevrolet with Louis Chevrolet. He also founded Frigidaire.

8 December 1861

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Born in the same month (December 1861): Aristide Maillol • Ferdinand Bonn • Frederick Eveleigh-de-Moleyns, 5th Baron Ventry • Georges Méliès • Hannes Hafstein • Italo Svevo • Ivana Kobilca • Lionel Monckton • Madan Mohan Malaviya • Pehr Evind Svinhufvud