Philip Kotler

Philip Kotler is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

27 May 1931

Born on the same birth date (27 May 1931): André Barbeau • Bernard Fresson • Faten Hamama • John Chapple (British Army officer)

Born on the same birth day (27 May): Aaron Brown (sprinter) • Danny Wuerffel • Ester Soré • Francis Beaufort • Herman Wouk • Jaime Lusinchi • Juan Vicente Pérez • Peri Gilpin • Richard Schiff • Roger Freeman, Baron Freeman • Simon Cairns, 6th Earl Cairns

Born in the same month (May 1931): Alvin Lucier • Barbara Barrie • Don Martin (cartoonist) • Gordon Willis • Marshall Applewhite • Robert Morse • Teresa Brewer • Vance D. Brand • Willie Mays